4 Reasons to Use Call Forwarding for Your Business

Call forwarding has been around for a long time, yet many business owners and managers haven't harnessed this feature's value.

As the name says, call forwarding means that you can redirect your existing telephone number to another and ensure no call goes unanswered, especially when you aren't available.

This feature offers plenty of benefits in practice and helps organizations effortlessly streamline their call volume. There are also many ways to customize call forwarding and only forward when the call is unanswered or when the person/department is unreachable.

Below, we list the top four reasons for using a call forwarding option and why it’s a good idea to consider implementing it into your business.

1.   Call Forwarding Expands Your Business Presence

Call forwarding is not just a feature – it is a strategy for expanding your business presence. It can be used to increase perceived presence, improve convenience for your callers, and there’s the ability to set up multiple numbers that can be forwarded to your mainline.

In other words, call forwarding is one of the best ways to provide 24/7 support and always be there for your callers and customers. With a feature like this, any business can provide stellar customer service and never miss a call again.

2.   Improve Efficiency and Staff Availability

Call forwarding is a fantastic option to increase efficiency and your staff’s availability. Employees now have more uninterrupted time to work on other tasks in and around your office. With a call forwarding feature, you can send calls to an answering service such as Intercon Messaging. This works particularly well with on-call technicians during after-hours.

In terms of improving efficiency, it’s important to mention a hybrid option of this feature called Enhanced Call Forwarding. This subset of traditional call forwarding is automated and is particularly useful during a power outage.

Those who use standard call forwarding typically have to manually forward their calls. Because of this automated feature, Enhanced call forwarding ensures no calls are missed, and it also delivers a seamless transition for uninterrupted call answering.

3.   Effective During Emergencies

Emergencies such as power outages, inclement weather, or any other urgent scenarios can happen at any time. The challenge comes into play where many business owners or managers don't necessarily know how to manage these situations when they have to do so in real-time.

In this case, the value is that call forwarding is the perfect solution for bridging the communication gap during and after emergencies. As a critical component of a healthy business continuity plan, call forwarding allows calls to be answered at any given point in time, especially during an emergency.

4.   Ideal for People Who Travel

Employees and executives who frequently travel will find call forwarding an ideal service of choice to ensure responsiveness. Whether you are in sales, global management, or on vacation, we know that dedicating time to administrative duties like client calls is not always easy. When mobility is important to you, call forwarding can be a major lifesaver.

When enabled through your phone provider, call forwarding makes it easy to ensure all calls get answered. This process allows incoming calls to automatically forward to a predetermined number after a specific number of rings (usually 3 to 4) or immediately, depending on the call forwarding option chosen.

Once the call is redirected, a live agent is available 24/7/365 to answer on behalf of your organization. Call forwarding allows your staff to answer phones as needed, but it is also serving as a failsafe option for call answering when you or your team aren’t available. 

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